MERCHANDISING

Most sales are made by the shopping experience. The way products are displayed has a major impact on consumer reactions and ultimately, on sales. At California Trays® we understand the impact of merchandising. In fact, it’s how our business has grown. In addition to being the safest tray on the market, California Trays® are a merchandisers best friend. Offering immaculate cut lines, produce in our trays always look more appealing, accessible and attractive. They offer significant reduction in labor in re-setting the department every few weeks and frees up labor for more productive activities. Also eliminates cheap looking handmade cardboard

We help our partners increase sales and profit margins. Our trays are near indestructible and come in a variety of colours and shapes.

So stage like a pro and see why California Trays® are one of the most significant improvements in food merchandising since the introduction of the retail chain.

Basic Tray
  • Available in many sizes and depths
  • Sloped sides to easily nest trays for storage
  • Ideal for spot merchandising
  • Ideal for smaller formatted stores
Produce Trays
Banana Merchandiser
  • Powerful merchandising presentation for bananas or and curved/rounded product
  • Cover is a molded soft foam to reduce bruising
Bananna Tray
Reversible Tray

Reversible Trays also come with an elevated false bottom to give the perception of a lot of inventory, while actually reducing the inventory requirements normally used to create the desired stock levels.

  • Most flexible tray
  • Reduces “shrink”
  • 4” tray on one side flips over to a 2” tray
  • Provides a big, bold, full look
  • Available in many different lengths
  • Available in 12” and 16” widths
  • Ideal for seasonal/resort stores
Reversible Tray
Riser Tray

The Riser Tray is our most preferred produce tray. This tray has an elevated false bottom to give the perception of a lot of inventory, while actually reducing the inventory requirements normally used to create the desired stock levels.

  • Perfect choice for maximum turns
  • Reduces “shrink”
  • Provides a big, bold, full look
  • Available in many different lengths
  • Available in 12in and 16” widths
Produce Riser Tray
End Cap Produce Tray
  • Ideal for end of table runs
  • Available in many sizes and depths
End Cap Produce Tray
Step-up Rack
  • Scalloped sides
  • Excellent holding power
  • Available in many different lengths
Produce Step-up Rack
Deli Riser
  • Ideal for refrigerated cases
  • Beautiful presentation for HMR products
  • Available in 30” and 32” lengths
Deli Riser Tray
Deli/Cheese Basket
  • Ideal use with “dummy” insert to increase turns
  • Creates a real full look
  • Available in 12” and 16” widths and several depths
Cheese and Deli Tray

California Trays® is the right choice for food safety and your bottom line.

Produce Food Safety

FOOD SAFETY

Constructed in an open weave style, the trays provide for ventilation and drainage. In wet cases, water drains through the tray bottom into the bottom of the case reducing the possibility of mold, etc. Easy to clean, the trays can be brushed, wiped, power washed.

California Trays Merchandising Video
Food Produce Shrink

SHRINK

Fruits and vegetables that sit in a non ventilated space will age more quickly. The produce trays increase the life span of produce on your shelf by effectively dispersing ethylene gas to help maintain freshness and increase shelf life of produce.

California Trays Merchandising Video
Food Merchandising

MERCHANDISING

Produce trays provide great cut lines making fruits and vegetables look great and more attractive on the shelf. Practically indestructible the trays last at least 6 to 8 years. Available in any sizes and colour, they can fit any case or table shape and size perfectly.

California Trays Merchandising Video